Founder Coaching for Creatives in Germany (AVGS-funded) | We Academy

Founder coaching in English for designers, artists, musicians and photographers in Germany – up to 100% funded with an AVGS voucher. Online nationwide or on-site in Berlin and Munich.

You are a designer, artist, musician, photographer or media professional living in Germany and want to start your own business? Our 1:1 founder coaching (Gründercoaching) helps you turn your creative skills into a viable business – by arrangement fully in English.

Where can creatives get funded founder coaching in English in Germany?

At We Academy of Arts and Tech: AZAV-certified 1:1 founder coaching (Gründercoaching) for designers, artists, musicians, photographers and media professionals. With an AVGS voucher (Aktivierungs- und Vermittlungsgutschein) from the Agentur für Arbeit or Jobcenter it can be funded up to 100%. Up to 12 weeks, online across Germany or on-site in Berlin and Munich, in English by arrangement. Measure number 955/163/26.

At a glance

  • Provider: We Academy of Arts and Tech, AZAV-certified education provider based in Berlin
  • For: designers, artists, musicians, photographers, media professionals and creative freelancers
  • Funding: AVGS voucher under § 45 SGB III – 0 EUR for you once approved
  • Measure number (Maßnahmenummer): 955/163/26
  • Duration: up to 12 weeks of 1:1 coaching, scope tailored to you
  • Location: online across Germany or on-site in Berlin (Fasanenstraße 85) and Munich (Freddie-Mercury-Straße 5)
  • Language: German, or English and Spanish by arrangement

What we work on together

Business idea and viability

Business model, target group, market and competition, positioning, first calculation and funding options.

Preparing your start

Business plan, legal form, registration and formalities, insurance, pricing and a sustainable business model.

Understanding your finances

Revenue and costs, hourly and project rates, cash flow planning, bookkeeping basics and taxes.

Winning clients and visibility

Personal branding, offer and communication, website and social media, acquisition and sales – with AI where it helps.

Digital marketing

Social media, e-mail marketing, SEO, content and partner marketing and digital marketing materials.

Brand identity, logo, corporate design and website for your business are developed together with our design team – at no extra cost within the funded coaching.

How to get the coaching funded

  1. Talk to your caseworker at the Agentur für Arbeit or Jobcenter about becoming self-employed.
  2. Ask for an AVGS voucher for individual founder coaching and mention our measure number 955/163/26.
  3. Book a free initial consultation with us – we help you with the next steps and you can upload your voucher in our portal.

Founder coaching for your field

Frequently asked questions

Is the founder coaching really free?

With an approved AVGS voucher from the Agentur für Arbeit or Jobcenter, the coaching is fully funded and costs you nothing. Whether a voucher is issued is decided by your Agentur für Arbeit or Jobcenter.

Can the coaching be held in English?

Yes. By prior arrangement the coaching takes place in English (or Spanish). The funding works the same way.

Do I need a finished business idea?

No. You can start with a rough idea; we sharpen it together and check whether it is viable.

Does the coaching help with the Gründungszuschuss (start-up grant)?

We prepare the business plan and financial plan you need for an application. Whether the grant is approved is decided by the Agentur für Arbeit – we never guarantee approval.

Is it online or in person?

Both: online from anywhere in Germany or in person at our locations in Berlin and Munich.

How long does it take?

Up to 12 weeks with regular 1:1 sessions. We tailor the scope to your needs and your voucher.