Learn digital marketing strategy and implement it in their own
business with professional industry experts from the digital industry. Get to know key online marketing tactics, channels, tools and materi-
als, as well as how to develop and put into practice online marketing strategies that fit their business.
About this course:
There are different online marketing measures, depending on the type and
nature of products and services, target groups and business goals. Therefore,
it is important to know which online marketing tactics, channels, tools and
materials exist and which ones best fit specific business goals. In this course
you will get an introduction to digital marketing and learn about important
online marketing tactics, channels, tools and materials and their use in B2B
and B2C areas. In addition, you will define your own online marketing strategy
based on an example.