UI /UX Design
Discovering User Experience Design
Learn the skills to start developing a UI/ UX career, going through an iterative process of user research, wireframing, prototyping, user testing and UI design. You will put them in practice to make your own UI/ UX case study and expand your portfolio.
With today’s advancing digitalisation of communication and marketing, building a product or service with the user in mind is a critical point in making the difference between them buying or, more importantly, buying again or looking elsewhere next time. As well as communicating a message efficiently and clearly.
If a business includes or relies on a website – and most businesses must have at least a web presence to remain competitive – the user experience on that website will play a key role in attracting and retaining the customer base.
In a matter of seconds most visitors will decide whether to stay on the website or close it to look for something better. So the stakes are really crucial.
This is where the role of the UI/ UX designer comes into play, a multidisciplinary field – as the backgrounds are often varied, such as visual design, psychology, sociology, interaction design, programming and more.
Designing for people means respecting the physical limitations of potential users, be they visual, auditory, motor. This means making the user experience accessible and equivalent while respecting the physical limitations of potential users. When you design for all ability levels, you can create products and services anyone can use and enjoy—or at least find helpful and comfortable.